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Brand recall strategy for small brands to adopt to win market share.

The competition in the market today post Covid is intense. Consumers have become more price-sensitive, and they are looking for deals and discounts on products and services. This has led to a lot of promotional activities by companies, including giveaways, discounts, and other offers to attract customers. The competition has also led to an increased focus on innovation and product differentiation, as companies try to stand out in a crowded market. The pandemic has accelerated the shift to e-commerce, and companies are investing heavily in online marketing and sales strategies. Small brands face several challenges to survive and thrive and compete with big brands in the market. When, all brands big or small need to be agile and adaptable, focusing on customer needs and preferences, leveraging technology, and staying ahead of trends in their industry , there is a larger degree of vulnerability of smaller brands in not getting their share of market owing to parameters that differ them from Big Brands.

1. Proposition Big brands have established themselves in the market and have a strong value proposition. They have invested heavily in research, development, and marketing to create a unique selling proposition that resonates with consumers. Small brands, on the other hand, have limited resources and may struggle to stand out with a unique proposition. They need to find ways to differentiate themselves and showcase their unique selling points to gain market share.

2. Visibility Big brands have the advantage of a wider reach and greater visibility due to their larger marketing budgets. They can invest heavily in advertising and promotion to build their brand name and increase visibility. Small brands, on the other hand, may have limited resources when it comes to marketing. They need to be strategic in their approach and focus on building a strong online presence, leveraging social media, and engaging with their target audience to increase their visibility.

3. Trust Big brands often enjoy a greater level of trust among consumers due to their established reputation and long-standing presence in the market. Small brands, on the other hand, may struggle to build trust and credibility. They need to focus on delivering quality products or services, providing excellent customer service, and building personal relationships with their customers to gain their trust and loyalty.

Overall, small brands need to be strategic in their approach and find ways to differentiate themselves from big brands in the market. They need to focus on building a strong value proposition, increasing visibility, and building trust and credibility among their target audience.

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